September 28, 2022

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How Companies Like Mars & Yum Use Spatial Analytics for POS Analysis & Customer Segmentation

How Companies Like Mars & Yum Use Spatial Analytics for POS Analysis & Customer Segmentation

 

At any time-evolving buyer behaviors and the increase of hybrid function have altered the way that people are living and shift by the earth. This has still left quite a few CPG and retail brands reassessing how their issue-of-sale footprints stack up against these new expectations and necessities. 

Much more corporations are now turning away from conventional market place research datasets to option datasets and spot-based insights for much more accurate shopper insights to superior fully grasp how locale impacts group performance. In this webinar, we’re joined by Matt Forrest, VP of Geospatial Analytics at CARTO, to discuss why firms like Mars, Unilever, and Yum! Manufacturers are turning to spatial evaluation to fully grasp their goal segments and the gains they’re recording. 

What you’ll find out: 

  • Why spot details and examination has turn into a go-to useful resource for CPG and retail makes searching for much more precise shopper insights
  • How Mars makes use of spatial analytics to optimize their wise vending machine network, including strategies for predicting functionality, identifying areas for growth, and forecasting revenue
  • How Yum! Makes makes use of spot information and spatial insights for deeper customer examination, whitespace assessment, and profits prediction to identify places for growth for their QSRs

Speakers

 

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