September 17, 2026

Get to know RETHINK Retail’s Leading Retail Influencers by the “Meet the TRI” Q&A sequence! Dive in to understand about a member of the assumed leader community and follow their get the job done and insights throughout our written content and their social channels.

Hi, I’m ShiSh Shridhar, World-wide Retail Startups Direct at Microsoft Corp.

Connect with me on LinkedIn!

“Tell us about your background”

ShiSh has worked with the Retail Business for two decades and engaged with some of the major suppliers and manufacturers in the environment supporting with their electronic transformation journeys. ShiSh has been with Microsoft for 25 years and is deeply passionate about solving business enterprise problems working with Details & AI as a aggressive asset. He has a mix of a complex and business enterprise background possessing labored as a developer & developer evangelist in the 90s and then going on to much more of an advisory position aiding shops with their digital transformation journeys.

“Brief description of your existing role and your room in the business.”

ShiSh is currently the World wide Guide for Retail with Microsoft for Startups and manages a portfolio of disruptive startups with reducing edge innovations to speed up the electronic transformation of the Retail Field. ShiSh allows a pick out curated group of Startups scale and go to market by the property & sources available via Microsoft such as engineering, profits and investigation. He is also actively doing work with stores to assist them join to the most progressive startups and help tackle some of their important business challenges. The purpose necessitates him to interact with suppliers on a regular basis to far better understand the emerging difficulties, recognize the key developments, scout startups in those regions, make certain that they are validated by Microsoft and make them obtainable for pilots with stores.

“What issues/alternatives are at present going through shops?”

Labor lack is one particular of the challenges that is impacting retail and I imagine there are many creative methods that vendors can get over. Very low pay back is certainly the amount a person induce for the great attrition but for organizations truly unable to increase wages, increasing the staff working experience goes a extensive way towards raising retention. This includes options for superior scheduling, empowering personnel, and automating some of the repetitive duties. 

“What very hot topics or developments have you been looking at in the retail space?”

Automation has been one particular of the hot topics in retail, mainly to handle the have to have that was produced for the duration of the pandemic for contactless shopping blended with the lack of labor. This has spanned throughout automation of repetitive tasks in retail store, warehouse automation and shipping.

“How do you help these sizzling topics?”

As the Retail Startups Guide at Microsoft, I aid recognize the critical trends in retail through engagement with suppliers. This leads to identifying, curating and recruiting Startups that support fix the troubles that vendors are making an attempt to resolve with revolutionary remedies. I engage with merchants to detect their company challenges and help match startups that have been validated for enterprise readiness.

“Do you have any fascinating projects coming up?”

The Metaverse has been getting sizeable fascination amid retailers and brands. Its been an location that I have been approached by corporations seeking startups to get the job done with. As of ideal now, the metaverse does not exist, but it is producing. Nonetheless, it is significant for Vendors and Models to make incremental ways forward in abilities that the Metaverse will be enabling. This includes changing all of their 2D solution imagery to 3D, enabling social media integration, introducing AR/VR abilities, integrating NFT and a lot more. I am at the moment doing the job a on phased method that will help shops get measured techniques in turning on the some of the abilities that will make the leap to the metaverse much easier when it gets to be a actuality.

“Which assets do you use to keep up with sector news?”

I do follow retail hashtags on linkedin and twitter to continue to keep up with what is trending. In addition, adhering to the TRI network has genuinely assisted considering the fact that its a extremely lively group on social media channels.

“How do you continue on to develop and produce as an influencer of the retail market?”

I am actively retaining up to date with developments in the marketplace by news feeds but also get the job done with a group of merchants to periodically share info about the rising startups and understand from them their crucial soreness points. I consider to take part in thought management panels, podcasts and sector events as a speaker in addition to running a blog about subject areas I am passionate about. 

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